I attend workshops in my area whenever I can and try to gather as many tips as possible. One tip I heard recently was to create an acronym based on your business. Then when you tell people what you do, use the acronym.
I thought about my Internet Training business and came up with the following:
I – Intimidating
N – Necessary
T – Timewasting
E – Everything
R – Research
N – Numbing
E – Eventful
T- Totally Cool
Try this exercise and see what you come up with and let me know.
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