Social Media and Real Estate
In this past week’s paper, I was pleased to read that one of our local real estate companies has gone all out to promote themselves on the Internet. They have entertaining videos of the team, video testimonials, and interviews with homeowners wanting to sell their homes. Their Facebook business page has over 300 members who are notified about real estate news, current listings of homes, even contests for the family.
The members of the Cody ReMax team use Twitter and a blog as well, with all of the social networks connected through their corporate website at CodyTeam.com. This main website is filled with useful information and is quite attractive. The only thing I didn’t see on the site was a form to sign up for their newsletter. And as I’ve mentioned before, collecting a mailing list of interested people is one of the most important functions of your website.
I hope some of the other businesses in our area are taking notice of the advances that are being made by the Cody team, thanks to proper use of Internet strategies. Congratulations Paul T. Cody on your efforts to dominate the Internet!
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