Search Engines have a little program they send out to websites to “crawl” or “spider” each site picking up information to index in their Search Results. You optimize your website pages with keywords that, through your research, you feel will bring in traffic. Next, you put the keywords throughout your text on the page without making your content difficult for a person to read. Your main goal, after all, is still good, solid content for your readers to enjoy.
Your chosen keywords or keyword phrases should be mentioned in the title of your page, and in the first paragraph, then sprinkled throughout the rest of the page.
The search engines will pick out your keywords using their robots, bring them back to their computers, index you and give you a rank based on a number of factors.
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Technorati Tags: search engines, keywords
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