I know how important regular newsletters are to keep in touch with my customers. But finding time to write is the challenge. Sure, I could hire a ghostwriter, but I prefer to write my own information whenever possible. I’ve tried sending a newsletter out every week and actually kept it up for almost a year. Then I ran out of steam.

Because I use Aweber, I can still keep in touch with my subscribers on a regular basis. I have a schedule for posting to each of my blogs and have Aweber set to send out an automatic broadcast every time my blog is updated. Not only that, I have Aweber linked to my Twitter account, so a tweet is also sent mentioning my new post.

Although I’m still interacting, I’ve been feeling the need to send a newsletter on a regular basis as well. Monthly will probably fit my schedule best and since the blog updates will be sent too, should be enough. If I’m able to write a few months worth of content at once, I can load it all into my Aweber account and have the newsletters sent on schedule. That way I can write everything once and forget about it for awhile.

Thanks to programs like the Aweber autoresponder, it’s now easier than ever to contact the people that are interested in my products and services. How do you keep in touch with your clients?

Technorati Tags: autoresponder, newsletters, contacting clients

If you have a blog or website, then you should be sending a regular newsletter. No less than once a month, so your readers don’t forget you and no more than a couple of times a week, so you don’t annoy them.

The biggest reason to have a newsletter is to collect a list of all of your possible customers – their names and email addresses. The people who subscribe to your newsletter have an obvious interest in what you have to say. Cultivate that relationship.