Powerful Women Magazine

In all the busyness of these past few weeks – my youngest daughter has a new baby – I totally forgot to mention that I had another article published in Powerful Women Magazine. It’s a great little magazine and Kaz Design Works, does a terrific job putting together each of the issues. You can get the print version or read it online at the above link.

Here is the article I wrote. This issue was all about motivation, one of my favourite topics.

motivation to crawlMoving Along the Journey of Life

When a baby is learning to crawl, successfully moving forward motivates her to continue. Eventually, that crawling becomes walking, then running and climbing – each successful step motivating that child to strive to do more.

If that baby’s attempts to crawl never resulted in any movement, maybe she would have eventually given up and remained where she was. So it seems that three factors help to motivate us: a desire to move from where we are, a willingness to try new things, and some success to encourage us on.

I look at my own life and see how I’ve moved along in this journey called life. Adulthood included staying home to care for my six children. Since I had only a grade 10 education, I finished high school during those years. When my youngest child started school, I found a position at a university library and was trained on the job.

Years went by, and although I learned new tasks, work no longer challenged or motivated me, until Continue reading

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Kathleen Gage and I

Kathleen Gage and Carol BremnerWhat do Kathleen Gage and I have in common?

  • If you said we’re both tall, you can see from this picture of the two of us that the answer is no – although I would love to be as tall as Kathleen is.
  • We both like horses, books, and working on the Internet.
  • Another thing we both have in common is a high regard for marketer David Perdew and his brainchild, NAMS (Niche Affiliate Marketing Systems). If that sounds familiar, it’s the Internet marketing event I attend in Atlanta twice a year (which is where this photo of Kathleen and I was taken). But as I mentioned before, David has visions of much more for NAMS and has started a membership program as well. And he is only allowing early bird rates of $9.70 a month instead of $97 for the next three days.

I got my membership right away, partly because I know the quality David and the other presenters provide and also because it means a big discount on my NAMS live event fee as well. If you are interested in joining me and some of the best marketers online today, click here for a NAMS membership and use the coupon code MYNAMS90 to get the discount.

Carol BremnerP.S. Hope to see you in the NAMS membership area, you won’t regret it!

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Using Hootsuite and the Hootlet

Hootsuite is an application that allows you to monitor your Twitter, Facebook, and LinkedIn accounts all from one dashboard. It saves me loads of time and so far I love it. There are also extra features such as the ability to send your messages now or later, stats to show how many readers clicked on links that you mentioned, and one click to shorten a URL or upload a file or photo.

HootsuiteOne feature I use a lot is the Hootlet. I dragged it unto my Internet toolbar, where it sits waiting patiently. Then whenever I come across a website that would be of interest to others in my social network, I simply click the Hootlet. That action opens my Hootsuite account and automatically sends the site information out. I can choose to notify one or all of my networks, depending on the subject of the website. It’s a great way to quickly share with people and to become known as someone who keeps on top of current topics.

I try to log in to Hootsuite at least twice a day, morning and evening. That way I’m able to interact with people in different time zones. I re-tweet interesting comments, reply to questions, and share information that may benefit others. Rarely do I mention what I had for lunch. Unless I had something unusual or found a great new restaurant or recipe.

The popularity of social media hasn’t diminished and thanks to services like Hootsuite, I can keep up without spending all of my time tied to the computer. Have you tried Hootsuite yet?

Carol Bremner

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Promoting Your Business Online

One of the presentations I make is called  ‘Promoting Your Business Online’ and the following are the key points I cover. How many of them are you including in your marketing plan?

  • Start the same way that someone looking for your product or service would start.
  • Search on Google and see whether you are listed. It is possible to dominate the first page of Google depending on your linking strategy. Beyond the second page of search results, people won’t bother looking.
  • Then go to freekeywords.wordtracker.com and see what people actually are looking for.
  • Make a list of those keywords and keyword phrases and use them in future posts and articles.
  • Set up local Google search at google.com/places using those keywords and your contact information.
  • If you have an existing site, look it over carefully and note any flaws with design, ease of use, etc.
  • Choose an autoresponder service, such as Aweber, Mail Chimp, or Constant Contact to gather names and emails.  Review the features and costs of each before you decide. Then set your service up to automatically contact your list every time your website is updated. It’s important to capture your visitor’s name and email with an opt-in form. This way, you are gathering a list of potential clients that you can keep in touch with.
  • Learn to create an opt-in form and paste it to the top left or right of your website. Set text, audio or video message re confirming with double opt-in.
  • Add Google Analytics to site to measure statistics.
  • Set up social marketing avenues and use a service such as Hootsuite to keep updated without spending too much time.  LinkedIn, Twitter, and Facebook all ready to update from one central location. With Hootsuite you can also easily notify your social networks whenever you find a website that might be of interest to your readers.
  • When using Twitter, follow others in your target market or geographic area. Offer good information that will establish the Know, Like and Trust factor people need before they will do business with you.
  • Use a Facebook Fan Page and make use of their Vpype application to do a face-to-face live presentation geared to your topic and target market. Capture names and email addresses from your fan page as well.
  • Use videos on Youtube and articles on EzineArticles.com to send traffic to your site. Always make sure that your website address is included in the description on Youtube and the signature box on EzineArticles.
  • Carol Bremner

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10 Tips For Getting Traffic To Your Blog

Traffic

  1. Write at least five long article posts, called pillar articles. These usually give information, are longer than 500 words, and have long term appeal, which is referred to as evergreen content.
  2. For the first month or two, try to write one new blog post per day so that you can get listed in the search engines. After that, Continue reading
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