One of the presentations I make is called ‘Promoting Your Business Online’ and the following are the key points I cover. How many of them are you including in your marketing plan?
- Start the same way that someone looking for your product or service would start.
- Search on Google and see whether you are listed. It is possible to dominate the first page of Google depending on your linking strategy. Beyond the second page of search results, people won’t bother looking.
- Then go to freekeywords.wordtracker.com and see what people actually are looking for.
- Make a list of those keywords and keyword phrases and use them in future posts and articles.
- Set up local Google search at google.com/places using those keywords and your contact information.
- If you have an existing site, look it over carefully and note any flaws with design, ease of use, etc.
- Choose an autoresponder service, such as Aweber, Mail Chimp, or Constant Contact to gather names and emails. Review the features and costs of each before you decide. Then set your service up to automatically contact your list every time your website is updated. It’s important to capture your visitor’s name and email with an opt-in form. This way, you are gathering a list of potential clients that you can keep in touch with.
- Learn to create an opt-in form and paste it to the top left or right of your website. Set text, audio or video message re confirming with double opt-in.
- Add Google Analytics to site to measure statistics.
- Set up social marketing avenues and use a service such as Hootsuite to keep updated without spending too much time. LinkedIn, Twitter, and Facebook all ready to update from one central location. With Hootsuite you can also easily notify your social networks whenever you find a website that might be of interest to your readers.
- When using Twitter, follow others in your target market or geographic area. Offer good information that will establish the Know, Like and Trust factor people need before they will do business with you.
- Use a Facebook Fan Page and make use of their Vpype application to do a face-to-face live presentation geared to your topic and target market. Capture names and email addresses from your fan page as well.
- Use videos on Youtube and articles on EzineArticles.com to send traffic to your site. Always make sure that your website address is included in the description on Youtube and the signature box on EzineArticles.
