Organizing Your Website Content
This morning I did something that I wish I’d started when I first began writing my blog. I set up a simple table with a column for categories and another for post titles. I debated whether to include one with the date of the post, but since the table is in chronological order, decided against […]
Using Re-Directs and Anchor Text
I often see business people use long, unnecessary links on their website content, in their emails, and when speaking about an Internet address. Three cases come to mind. I was at a business to business networking event and a man promoted his new Blogger blog to the group. It’s URL was thesitename.blogspot.com. Not too professional […]
Domain Name Tips
One of the things I’ve noticed a lot of business owners do is to set up a free blog on Blogger.com or one of the other free hosting services and then neglect to register a domain name of their own for the blog. So instead of being able to tell people to go to CarolBremner.com, […]
Website Hosting Tech Support – Is Yours Easy To Contact?
I’ve mentioned before that I host my websites on Hostgator and how much I like their service. After today, I more than like their service. I was updating this site a short time ago when for some reason all of my content disappeared. After my initial heart failure, I went straight to the chat feature […]
A Website – Do You Have One?
I often take it for granted that every local business has a website. The reality is that a large percentage still don’t have an online presence. Last week’s Cambridge Times carried a column written by the advisor of the Waterloo Region Small Business Centre. The title, “Website a Must for Business”. Roy Weber, the author, […]
Productivity and Outsourcing
As a business owner, how do you keep up with the many little tasks that threaten to eat up all of your time? One way is by outsourcing. Hire a Virtual Assistant and use her as your executive secretary. When I get behind with my writing or I don’t have time to learn the technical […]
Call To Action – Is It Clear?
When a potential client visits your website or your place of business, what do you want them to do? Buy something, sign up for your mailing list, give you an order? Without a clear idea of what you want to happen, it isn’t easy to give a clear call to action. Even when the desired […]
Sending Regular Newsletters
I know how important regular newsletters are to keep in touch with my customers. But finding time to write is the challenge. Sure, I could hire a ghostwriter, but I prefer to write my own information whenever possible. I’ve tried sending a newsletter out every week and actually kept it up for almost a year. […]