Whenever I go to an Internet workshop, Twitter always comes up both in the conversation and during the presentations. So I’ve gathered my notes together to create a list of tips regarding Twitter use for business. Add your Twitter username to your business cards, website, and forums you frequent. People do business with people they […]

Small businesses are really starting to jump on the social media bandwagon. They are finally realizing how beneficial marketing this way can be. I just listened to a case study from a company called Naked Pizza that reported $200,000 in extra business as a result of using Twitter. People learn to know, like, and trust […]

I’ve been reading a number of reports on the results of social media. According to one of them, as many as 80% of consumers use social media for recommendations before purchasing a product. I know for myself how valuable I find Twitter. Just yesterday, I was having trouble installing a new software application I’d downloaded. […]

I’m in Atlanta this weekend attending an Internet marketing event called Niche Affiliate Marketing Systems or NAMS.  Since social marketing is so popular these days, it’s been the topic of a number of the presentations. One speaker talked about how he used to spend thousands of dollars on pay per click Google marketing for his […]

While Twitter is my favourite social marketing tool, it works even better when coupled with Facebook. Not the personal Facebook site that you may share with your family and close friends. For your business, it’s best to create a Facebook Fan page. To accomplish that, go to the Facebook main page and at the bottom […]

I’m often asked “what is the point of Twitter? Why would it be useful for my business?” My answer: I love Twitter! Yes, it can be a time waster, as can email or any part of the Internet. I try to limit myself to 2 or 3 times a day, no more than five minutes […]