One of the hardest and yet most necessary things about marketing on the Internet is keeping up-to-date on current information. That involves following and interacting with experts – both online and off.
For instance, I attended Podcamp this past weekend in Toronto. Billed as an ‘unconference’, experts from a number of different fields come together to share their experiences involving social media and uses of the Internet. Three of the sessions I attended, Blogger, WordPress, and Youtube, are topics I’m very familiar with. But I went in case there were any changes I need to know about. I travel to marketer’s conferences throughout North America as well. Not only do I keep up with my field, but I make valuable connections with a number of like-minded individuals.
Subscribing to email updates from Mari Smith, Social Media Examiner, and other experts in the online marketing and social media fields is another way I keep my information current. Services such as Twitter and Google Alerts keep me abreast of changes as they happen. Although all of these things take time, the value I can add to my work with clients is worth the extra effort. Constant education also allows me to find short-cuts that save time in other ways.
Business, and especially Internet business, is constantly changing. Are you using every opportunity to keep informed and current?
Carol
It can be quite overwhelming staying informed, things change so quickly, I find forums helpful for staying current.
I find forums very helpful as well. Keeping up with the experts is much easier than trying to learn all about everything yourself:)