One of the hardest and yet most necessary things about marketing on the Internet is keeping up-to-date on current information. That involves following and interacting with experts – both online and off. For instance, I attended Podcamp this past weekend in Toronto. Billed as an ‘unconference’, experts from a number of different fields come together […]

This past weekend was a busy one, with virtual workshops all day long. Friday, Saturday, and Sunday I was involved with webinars from 10 in the morning until 5 at night, with an hour off for lunch. That sounds like a heavy schedule and it is, but the one I attend live in Atlanta starts […]

As a business owner, how do you keep up with the many little tasks that threaten to eat up all of your time? One way is by outsourcing. Hire a Virtual Assistant and use her as your executive secretary. When I get behind with my writing or I don’t have time to learn the technical […]

When a potential client visits your website or your place of business, what do you want them to do? Buy something, sign up for your mailing list, give you an order? Without a clear idea of what you want to happen, it isn’t easy to give a clear call to action. Even when the desired […]

When a person walks through your shop door or uses your service, do you become memorable to them? Do they tell their friends about your business and sing your praises? Or are their comments negative? In these days of social media, experiences are shared with hundreds of people and you risk losing more than just […]

The beginning of a new year is the perfect time to organize your files, both physical and on the computer. Weed out all the duplicate or outdated information. Decide on a filing system that works for you. I find file management to be one of the hardest areas of organization for me. I tend to […]

Lately, I’ve been researching options to create a membership site. I’ve narrowed my choices down to two – one a monthly fee and the other a one time payment. I was leaning toward the former and emailed them to ask the differences between both programs to justify the extra expense. I received the following answer: […]

These days I’ve got a lot of preparation work to do. I’m presenting a series of six day long workshops in the fall, on various aspects of doing business on the Internet. As well, I’ll have a booth at the MeFest women’s show in Waterloo in October. Although it may seem that I have a […]